SoundID Privacy Policy

Last updated Jun 08, 2020


In this SoundID Privacy Policy (“Privacy Policy”), Sonarworks SIA (“Sonarworks” or “we”), informs you (“you”) about the processing of personal data for which we are responsible in the sense of the applicable legislation, including the General Data Protection Regulation (“GDPR”).

We consider the protection of your privacy and personal data as an important business value. Therefore, we only process your personal data in accordance with this Privacy Policy, and applicable law, including the GDPR.

In the Privacy Policy, we describe why and how we collect and process personal data related to the use of our website, mobile application, online purchases of SoundID software products, and the use of the trial version of our software.

Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, a personal identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

When we use “you” or “your” in this Privacy Policy, we are referring to the relevant individual who is the subject of the personal data.



Each time you access us online, we collect the following information about the device you are using: IP address, the request from your browser, the date and time of this request, as well as the status and amount of data transferred by the request. We also collect information about the browser used, the operating system of the device and the Internet service provider.

This data is collected automatically, including via the use of cookies and other tracking technologies when you visit our website.

Cookies are small text files that are dropped on a user’s web browser by the website that the user is viewing. Each cookie contains a small amount of information, such as a unique identifier that links the user to a specific website. Our website may use cookies to track the number of times you have visited the website, to track the number of visitors to the website, to determine and analyze visitors’ use of our websites, to store data that you provide (such as your preferences), and to store technical information related to your interactions with our website. We may also use session cookies, which are deleted when you close your browser, to store your user ID, to facilitate your movement around our websites (particularly in connection with information searches and order placement), and other information used in administering the session.

You can find out more about our use of cookies in our Cookie Policy.

If you use our website without revealing your identity or without providing any personal data, the processing of the above-mentioned information is not considered as processing of personal data within the meaning of the GDPR. If, on the other hand, you perform activities on our website that require the provision of identifiable personal data, we process your data for the purposes and on the legal basis described below.

The purpose of the above-mentioned data processing is to enable appropriate operation of our website, to enable the content of our website to be displayed on your device, to detect and eliminate errors, to determine how our website are used, to make adjustments and improvements to our products, our website, and to personalize your browsing experience by displaying content that is more likely to be relevant and of interest to you.

The legal basis for processing your personal data for the above-mentioned purposes is our legitimate interests, namely, the demand-oriented design of the website, and the provision of network and information security.



You can sign up for the use of our SoundID mobile application (“App”)as a user of our website offers and. To do that, you will need to enter your name and email address, or link your SoundID account with a third-party online account you may have. We also record and process the date and time of registration and the IP address. By registering for use of our App, you are giving your explicit consent to process your personal data according to the purpose stated below.

The purpose of the processing of this data is to offer a personalized service, conduct quality and risk management and to prevent unauthorized access to restricted areas of the website or restricted content.

The legal basis for the processing of your data for registration is your consent. If you register for the initiation or fulfilment of a contract with us, the legal basis for the processing of your data is also the performance of a contract or the steps taken prior to entering into a contract.



To enjoy the advantages of SoundID, you will need to create a SoundID profile. While creating your SoundID profile, you will be asked to enter your gender, age and indicate the type of headphones used. By providing this personal data, you are giving your explicit consent to the processing of it for the purpose stated below.

The purpose of the processing of this personal data is to analyze the sound preferences of the users of our App, depending on their age and gender, and the type of headphones used in order to offer a sound setting that improves your listening experience.

The legal basis for the processing of your data for registration is your consent. If you register for the initiation or fulfilment of a contract with us, the legal basis for the processing of your data is also the performance of a contract or the steps taken prior to entering into a contract.

When you use the App, we collect personal data on your sound preferences, including the duration and the frequency of your listening.

You have the right to object to the processing of your above-mentioned personal data at any time by sending an email to:

The purpose of the processing of this personal data is to determine and analyze the sound preferences of the users of the App in order to customize and personalize our products.

Sonarworks does not process data on your sound preferences for marketing purposes and in no circumstances transfers information on your listening habits to third parties.

The legal basis for the processing of your listening habits is our legitimate interests, namely, to improve our software through adapting it to the listeners’ preferences.



We may permit third-party ad networks, social media companies, and other third-party services to collect information about browsing behavior from the visitors of our websites through cookies, social plug-ins, or other tracking technology. We may permit third-party online advertising networks to collect information about your use of our websites over time, so that they may play or display ads that may be relevant to your interests on our services, as well as on other websites or services (“interest-based advertising”). Typically, the information is collected through cookies or similar tracking technologies. 

For example, we use tracking technologies from traffic measurement services, such as Google Analytics, to analyze traffic and for analytics purposes, and the Facebook Custom Audience customer remarketing feature to allow you to receive interest-based advertisements as part of your Facebook visit.

You may exercise choices regarding receipt of interest-based advertising by submitting opt-outs. Some of the advertisers and service providers that perform advertising-related services for us and our partners participate in the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding interest-based advertising, visit

You may exercise choices regarding the use of cookies from Reddit by visiting

Please be aware that, even if you are able to opt out of certain kinds of interest-based advertising, you may continue to receive other types of ads. Opting out only means that those selected partners should no longer deliver certain interest-based advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Sonarworks is not responsible for the effectiveness of, or compliance with, any third-party opt-out options or programs, or the accuracy of their statements regarding their programs.

If you have any questions about opting out of the collection of cookies and other tracking/recording tools, you can contact us directly at



You can communicate with us via the request form on our website or by email. When you use one of these contact points to get in touch with us, we collect the personal data you provide us via the selected contact point. It can be your name, email address, postal address, phone number and/or the information you provide in communication with us.

The purpose of the processing of this data is to answer your question or request, to identify users who have difficulties using our products, to offer support for our products and services, as well as to analyze the nature and regularity of questions and reported issues.

The legal basis for the processing of this data is our legitimate interests, namely, to distribute actual and detailed information about our products, to summarize more frequent questions, and to identify problems and necessity for improvements of our products.

If you contact us for the initiation or fulfilment of a contract, the legal basis for the processing of your data is also the performance of a contract or the steps taken prior to entering into a contract.



You can subscribe to our newsletter on our website or the App. When you sign up for our newsletter, your email address will be used to send you regular information on our current topics and other advertising materials. You can opt out of receiving the newsletter at any time sending an email to

The purpose of the processing of this data is to distribute the latest information about our products.

The legal basis for the processing of this data for the above-mentioned purposes is your consent, if you have explicitly subscribed to the newsletter. From time to time, you may also receive the newsletter from us without explicit consent in case you have ordered our products or services, and have not objected to receiving the information by email. In this case, the legal basis for the processing of your data is our legitimate interests to inform our clients and newsletter subscribers about our new, up-to-date and/or personalized products, as well as our services or special offers (e.g. discounts).



Our App offers the opportunity to take a hearing and sound preference test. By choosing this option, you agree to the processing of data on your sound preferences and other data you enter in the application form, as well as your hearing threshold measurements.

The purpose of the processing of this data is to enable us to provide our product, the SoundID software, to you.

The legal basis for the processing of your personal data for the above-mentioned purposes is your consent. After you have purchased the SoundID software or chosen to use the trial version of the SoundID software, the legal basis for the processing of the above-mentioned personal data is the performance of a contract.



We will retain your personal data collected via our website and/or App as long as it is necessary for communicating with you and for legitimate and essential business purposes, such as maintaining our products and services, making data-driven business decisions about new features and offerings, but no longer than five years.

The retention period for data collected via the use of cookies is determined in our Cookie Policy.



To ensure the conclusion and performance of the contract, we may process the following personal data:

The purposes of the processing of data collected prior to the conclusion or during the performance of the contract are:

The main legal basis for the processing of your personal data for the above-mentioned purposes is to take steps at your request prior to entering into a contract and to ensure the performance of the contract.

Besides that, the legal basis is also our legitimate interests, namely, to ensure security conditions, to provide quality of our products and services, and to promote our business.

The legal basis for the processing of your personal data for the above-mentioned purposes may be also your consent and the necessity to comply with legal obligations we are subject to.


The data will be stored by us for as long as necessary to fulfil the contract, as well as for a period after the fulfillment of the contractual obligations for commercial and tax purposes. This retention period is usually 10 years after the expiration of the contract, or after the obligation under applicable law has been performed.



The primary recipient of your personal data is Sonarworks and its employees.

To be able to offer you the best possible services and remain competitive in our business, we share certain data with other organizations. As a result, personal data may be transferred outside the countries where we or the data subject is located. This includes countries outside the European Union (“EU”).

We use contractual arrangements and security mechanisms as appropriate to protect the data and to comply with applicable laws, including the GDPR.

Where we transfer personal data outside the EU to a country not determined by the European Commission as providing an adequate level of protection for personal data, the transfers will be under an agreement covering the EU requirements for the transfer of personal data outside the EU, such as the European-Commission-approved standard contractual clauses. Please contact us to receive more detailed information about our data processors.

Personal data processed by us may be transferred to third-party organizations that provide applications/functionality, data processing or IT services to us or otherwise assist us in providing goods, services or information.

We use third parties to support us in providing our services and to help provide, run and manage our internal IT systems. The third parties include, for example, providers of information technology, cloud-based software as a service (SaaS), identity management, website hosting and management, data analysis, data backup, security and storage services, as well as organizations that coordinate our marketing activities or events and manage customer communications, prepare reports and statistics, printing materials and designing products, and place advertisements on apps, websites and social media. Further details of these providers are included below.





Google Ireland Limited

Data storage, app and website usage analytics, advertising

Gordon House, Barrow Street, Dublin 4, Dublin, D04 E5W5, with data centers hosted in a number of locations around the world (EU, Chile, Singapore, Taiwan, USA)

Amazon Web Service

Cloud data storage service

Amazon Web Services EMEA SARL, 5 rue Plaetis, L-2338 Luxembourg

Typeform S.L.

Survey platform used for customer feedback collection

Bac de Roda 163, Barcelona 08018, Spain

Facebook Ireland Limited


4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Twitter International Company


One Cumberland Place, Fenian Street, Dublin 2

D02 AX07, Ireland

Reddit Ireland Limited


70 Sir John Rogerson's Quay, Dublin 2, Ireland

Mailchimp (The Rocket Science Group, LLC)

Email marketing

675 Ponce De Leon Ave NE Suite 5000 Atlanta, GA 30308 USA (EU-U.S. Privacy Shield) (Liquid New Media Ltd)

Customer reviews

29 St. Nicholas Place, Leicester LE1 4LD United Kingdom

Shopify Inc.

E-commerce store services

150 Elgin Street, 8th Floor Ottawa, Ontario K2P 1L4 Canada (transfer on the basis of an adequacy decision)

Zendesk, Inc

Customer support platform services

1019 Market St., San Francisco, CA 94103 USA (EU-U.S. Privacy Shield)

SendOwl (Concept Den Limited)

License key sendout management

9th Floor, 107 Cheapside, London, EC2V6DN, United Kingdom

Zapier Inc.

Survey sendout automation

548 Market St #62411 San Francisco, CA 94104-5401

Slack Technologies Inc.

Customer review management

500 Howard St, San Francisco, CA 94105, USA (EU-U.S. Privacy Shield)

Hermes Financial Services, SIA

Financial services

Baznīcas iela 45-1, Riga, LV-1010, Latvia

Stripe, Inc.


Financial services

510 Townsend Street San Francisco, California 94103

PayPal (Europe) S.à.r.l. et Cie

Payment processing services

S.C.A., 22-24 Boulevard Royal L-2449, Luxembourg


We may share your data with our auditors if it is necessary for the provision of an audit, or with professional advisers, for example, law firms, as necessary to establish, exercise or defend our legal rights and obtain advice in connection with the running of our business.

To comply with the applicable legal and regulatory obligations, we may disclose data to the relevant institutions in order to comply with the applicable laws and regulations. These institutions may include supervisory authorities, tax authorities, judicial/investigative authorities, such as the police, public prosecutors, as well as courts on their express and legal request.

In all of these cases, we ensure that third parties can only access the personal data that is necessary for their specific tasks.



You as a data subject have certain rights over your personal data and we as controllers are responsible for fulfilling these rights. Further information about these rights, when they are available and how to exercise them is available below.



You have the right to obtain a copy of your personal data, as well as other supplementary information available to us. It may help you understand how and why we are using your data, and make sure that we are doing it lawfully.



You have the right to request for your personal data to be amended or rectified where it is inaccurate (for example, if you change your name or address), and to have incomplete personal data completed.



You have the right to the erasure of your personal data, which is available to us, but this right is not absolute and only applies in certain circumstances.

You have the right to the erasure of your personal data that is available to us if:



You have the right to restrict the processing of your personal data, that is, to limit the way that we use your data, in the following circumstances:



The right to object to processing allows you to ask us to stop processing your personal data.

You have the absolute right to object to the processing of your personal data if it is for direct marketing purposes.

You have the right to object to the processing of your personal data also when there are other legitimate interests for processing, but then we have to verify whether your interests override the legitimate interests relied on by us.



The right to data portability gives you the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format. It also gives you the right to request that we transmit this data directly to another controller.

The right to data portability only applies when:



Where we process personal data based on your consent, you have the right to withdraw consent at any time in the form indicated at the time of giving consent or by sending an email to:



If you have a complaint on how we use your personal data, please contact us via email: We will review and respond to all complaints received.

You also have the right to lodge a complaint with the supervisory authority in your country of residence, place of work or the country in which an alleged infringement of data protection law has occurred. The data protection supervisory authority in the Republic of Latvia is the Data State Inspectorate, contact information:

Blaumaņa iela 11/13-11,

Riga, LV-1011, Latvia

Phone: +371 67 223 131





If you have any questions, comments, complaints or suggestions in relation to data protection or this Privacy Policy, or any other concerns about the way in which we process information about you, please contact us:

Sonarworks SIA

Address: Šmerļa iela 3, Riga, LV-1006, Latvia.

Phone: +371 22337611




We may amend the Privacy Policy to remain compliant with any changes in law and/or to reflect changes in the processing of personal data by us. We will alert you about any changes by updating the “Last updated” date of the Privacy Policy.